Gateways Support Services
Press Ads
A selection of the press ads designed for Gateways Support Services during 2021.
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Graphic design principles utilised to visually depict the overall finished concept resulting in a memorable final product.
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Strategically arranging the design elements with deliberate hierarchy - including text and images. Designed to communicate the required information in a visually appealing way and grab the users attention.
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Newspaper advertisement designed to visually grab the attention of the reader. Utilising brand colours and design elements in a simple layout to effectively advertise the services.
The ad layout was evolved from what had been used in the past, while reflecting the brand guidelines. The design incorporate a curved element - a small section of the logo mark - for the text to sit within. This allowed the ad copy to be highlighted while not detracting from the visuals of the participants.
With an organisation like Gateways it is important to maintain a recognisable, consistent brand identity while allowing each ad to have its own presence.
The ads were featured across a range of papers including the Warrnambool Standard, Geelong Coast Kids, Star Weekly, Geelong Times, Surf Coast Times and Bellarine Times.
